Platforms in the peer-to-peer sharing economy J Wirtz, K So, M Mody, SQ Liu, H Chun Journal of Service Management 30 (4), 452-483, 2019 | 442 | 2019 |
Virtual reality presence as a preamble of tourism experience: the role of mental imagery V Bogicevic, S Seo, J Kandampully, SQ Liu, NA Rudd Tourism Management 74, 55-64, 2019 | 438 | 2019 |
Airbnb: online targeted advertising, sense of power, and consumer decisions SQ Liu, AS Mattila International Journal of Hospitality Management 60, 33-42, 2017 | 375 | 2017 |
“How may I help you?” Says a robot: examining language styles in the service encounter S Choi, SQ Liu, AS Mattila International Journal of Hospitality Management 82, 32-38, 2019 | 145 | 2019 |
Circular versus angular servicescape: “shaping” customer response to a fast service encounter pace SQ Liu, V Bogicevic, AS Mattila Journal of Business Research 89, 47-56, 2018 | 109 | 2018 |
“Donate to combat COVID-19!” How typeface affects the effectiveness of CSR marketing H Huang, SQ Liu International Journal of Contemporary Hospitality Management 32 (10), 3315-3333, 2020 | 97 | 2020 |
Ethnic dining: need to belong, need to be unique, and menu offering SQ Liu, AS Mattila International Journal of Hospitality Management 49, 1-7, 2015 | 87 | 2015 |
“I want to help” versus “I am just mad”: how affective commitment influences customer feedback decisions SQ Liu, AS Mattila Cornell Hospitality Quarterly 56 (2), 213-222, 2015 | 80 | 2015 |
Love is in the menu: leveraging healthy restaurant brands with handwritten typeface SQ Liu, S Choi, AS Mattila Journal of Business Research 98, 289-298, 2019 | 76 | 2019 |
Consumer responses to scarcity appeals in online booking H Huang, SQ Liu, J Kandampully, M Bujisic Annals of Tourism Research 80, 102800, 2020 | 73 | 2020 |
Apple Pay: coolness and embarrassment in the service encounter SQ Liu, AS Mattila International Journal of Hospitality Management 78, 268-275, 2019 | 69 | 2019 |
Virtual reality is so cool! How technology innovativeness shapes consumer responses to service preview modes V Bogicevic, SQ Liu, S Seo, J Kandampully, NA Rudd International Journal of Hospitality Management 93, 102806, 2021 | 61 | 2021 |
Does expressing subjectivity in online reviews enhance persuasion? SQ Liu, M Ozanne, AS Mattila Journal of Consumer Marketing 35 (4), 403-413, 2018 | 61 | 2018 |
The influence of a “green” loyalty program on service encounter satisfaction SQ Liu, AS Mattila Journal of Services Marketing 30 (6), 576-585, 2016 | 55 | 2016 |
Bragging and humblebragging in online reviews F Chen, SQ Liu, AS Mattila Annals of Tourism Research 80, 102849, 2020 | 53 | 2020 |
How color affects the effectiveness of taste- vs. health-focused advertising messages B Wang, SQ Liu, J Kandampully, M Bujisic Journal of Advertising 49 (5), 557-574, 2020 | 48 | 2020 |
Two-directional convergence of platform and pipeline business models M Mody, J Wirtz, K So, H Chun, SQ Liu Journal of Service Management 31 (4), 693-721, 2020 | 39 | 2020 |
Opportunities and challenges of using biometrics for business: developing a research agenda A De Keyser, Y Bart, X Gu, SQ Liu, S Robinson, PK Kanna Journal of Business Research 136, 52-62, 2021 | 37 | 2021 |
Are attractive reviewers more persuasive? Examining the role of physical attractiveness in online reviews M Ozanne, SQ Liu, AS Mattila Journal of Consumer Marketing 36 (6), 728-739, 2019 | 37 | 2019 |
Pride or empathy? Exploring effective CSR communication strategies on social media Z He, SQ Liu, B Ferns, C Countryman International Journal of Contemporary Hospitality Management 34 (8), 2989-3007, 2022 | 26 | 2022 |