| Exploring value propositions and service innovation: a service-dominant logic study P Skålén, J Gummerus, C Von Koskull, PR Magnusson Journal of the academy of marketing science 43, 137-158, 2015 | 689 | 2015 |
| Relationship marketing - Past, present and future C Gummerus, J., von Koskull, C. and Kowalkowski Journal of Services Marketing 31 (1), 2017 | 165* | 2017 |
| The new wave of luxury: The meaning and value of luxury to the contemporary consumer H Kauppinen-Räisänen, J Gummerus, C von Koskull, H Cristini Qualitative Market Research: An International Journal 22 (3), 229-249, 2019 | 81 | 2019 |
| Am I worth it? Gifting myself with luxury H Kauppinen-Räisänen, J Gummerus, C von Koskull, Å Finne, A Helkkula, ... Journal of fashion Marketing and Management 18 (2), 112-132, 2014 | 54 | 2014 |
| Service development as practice: A rhetorical analysis of customer-related arguments in a service development project C von Koskull, M Fougère Scandinavian Journal of Management 27 (2), 205-220, 2011 | 34 | 2011 |
| THE NORDIC SCHOOL-Service Marketing and Management for the Future J Gummerus, C von Koskull Hanken School of Economics, 2015 | 28 | 2015 |
| Emotional strategizing in service innovation C von Koskull, T Strandvik, B Tronvoll Management Decision 54 (2), 270-287, 2016 | 23 | 2016 |
| Increasing rigor and relevance in service research through ethnography C von Koskull Journal of Services Marketing 34 (1), 2020 | 22 | 2020 |
| Discovering the unfolding of service innovations C von Koskull, T Strandvik Journal of Business & Industrial Marketing 29 (2), 143-150, 2014 | 21 | 2014 |
| Use of customer information - an ethnography in service development C von Koskull Hanken School of Economics, Helsinki, Finland, 2009 | 19* | 2009 |
| The essence of the Nordic school C Grönroos, C von Koskull, J Gummerus THE NORDIC SCHOOL, 29, 2015 | 12 | 2015 |
| Ethnographic research in service marketing: theory, methods, and practice C von Koskull Field Guide to Case Study Research in Business-to-business Marketing and …, 2014 | 5 | 2014 |
| Who creates luxury? Unveiling the essence of luxury creation through three perspectives: a scoping review J Gummerus, C von Koskull, H Kauppinen-Räisänen, G Medberg Qualitative Market Research: An International Journal, 2023 | 3 | 2023 |
| The Role of E-Health Information in Customer Empowerment J Gummerus, V Liljander, C von Koskull Service Management in Health and Wellness Services, 233-256, 2013 | 2 | 2013 |
| A Path To A Better World Through Arts-Based Research AM Chow, E Elliot, M Gardner, L Overby, AT Moffett, C Cavazos, ... Consumer Culture Theory Conference Proceedings, 2019 | 1 | 2019 |
| Wrath in consumer oppositional activism C von Koskull, P Berg, J Gummerus Seven deadly sins in consumption, 114-132, 2018 | 1 | 2018 |
| What is service and how it is innovated? P Skålén, J Gummerus, C von Koskull, PR Magnusson AMA SERVSIG International Service Research Conference, Helsinki, Finland …, 2012 | 1 | 2012 |
| EKO NOMISKA SAM FUNDETS TID SKRIFT B Bengtsson, C von Koskull, L Oxelheim, C Wihlborg, A Ravald, S Stén The Journal of the Economic Society of Finland, 2009 | 1 | 2009 |
| Bo hemma så länge som möjligt eller flytta till ett äldreboende - låt de äldre tala för sig själva C von Koskull Ekonomiska Samfundets Tidskrift, 2023 | | 2023 |
| Betydelsen av att förstå sårbara konsumenters erfarenheter J Gummerus, C von Koskull, OL Deirdre, C Kelleher Ekonomiska Samfundets Tidskrift, 2023 | | 2023 |
Johanna GummerusProfessor of Marketing, Hanken School of EconomicsVerified email at hanken.fi
