Jacob Goldenberg
Jacob Goldenberg
Interdisciplinary Center Hertzelia, Visiting Professor Columbia University
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Talk of the network: A complex systems look at the underlying process of word-of-mouth
J Goldenberg, B Libai, E Muller
Marketing letters 12, 211-223, 2001
The role of hubs in the adoption process
J Goldenberg, S Han, DR Lehmann, JW Hong
Journal of marketing 73 (2), 1-13, 2009
Mine your own business: Market-structure surveillance through text mining
O Netzer, R Feldman, J Goldenberg, M Fresko
Marketing Science 31 (3), 521-543, 2012
Using complex systems analysis to advance marketing theory development: Modeling heterogeneity effects on new product growth through stochastic cellular automata
J Goldenberg, B Libai, E Muller
Academy of Marketing Science Review 9 (3), 1-18, 2001
The idea itself and the circumstances of its emergence as predictors of new product success
J Goldenberg, DR Lehmann, D Mazursky
Management science 47 (1), 69-84, 2001
Creativity in product innovation
J Goldenberg, D Mazursky
Cambridge University Press, 2002
The chilling effects of network externalities
J Goldenberg, B Libai, E Muller
International Journal of Research in Marketing 27 (1), 4-15, 2010
Riding the saddle: How cross-market communications can create a major slump in sales
J Goldenberg, B Libai, E Muller
Journal of Marketing 66 (2), 1-16, 2002
The different roles of product originality and usefulness in generating word-of-mouth
S Moldovan, J Goldenberg, A Chattopadhyay
International Journal of Research in Marketing 28 (2), 109-119, 2011
The NPV of bad news
J Goldenberg, B Libai, S Moldovan, E Muller
International Journal of Research in Marketing 24 (3), 186-200, 2007
Toward identifying the inventive templates of new products: A channeled ideation approach
J Goldenberg, D Mazursky, S Solomon
Journal of Marketing Research 36 (2), 200-210, 1999
From density to destiny: Using spatial dimension of sales data for early prediction of new product success
T Garber, J Goldenberg, B Libai, E Muller
Marketing Science 23 (3), 419-428, 2004
Finding your innovation sweet spot
J Goldenberg, R Horowitz, A Levav, D Mazursky
Harvard business review 81 (3), 120-129, 2003
The fundamental templates of quality ads
J Goldenberg, D Mazursky, S Solomon
Marketing science 18 (3), 333-351, 1999
Structure and freedom in creativity: The interplay between externally imposed structure and personal cognitive style
L Sagiv, S Arieli, J Goldenberg, A Goldschmidt
Journal of Organizational Behavior 31 (8), 1086-1110, 2010
Distance is not dead: Social interaction and geographical distance in the internet era
J Goldenberg, M Levy
arXiv preprint arXiv:0906.3202, 2009
Marketing percolation
J Goldenberg, B Libai, S Solomon, N Jan, D Stauffer
Physica A: statistical mechanics and its applications 284 (1-4), 335-347, 2000
Creative sparks
J Goldenberg, D Mazursky, S Solomon
Science 285 (5433), 1495-1496, 1999
Cellular automata modeling of resistance to innovations: Effects and solutions
S Moldovan, J Goldenberg
Technological Forecasting and Social Change 71 (5), 425-442, 2004
The quest for content: How user-generated links can facilitate online exploration
J Goldenberg, G Oestreicher-Singer, S Reichman
Journal of Marketing Research 49 (4), 452-468, 2012
El sistema no puede realizar la operación en estos momentos. Inténtalo de nuevo más tarde.
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