| A general multiple distributed lag framework for estimating the dynamic effects of promotions E Kappe, A Stadler Blank, WS Desarbo Management Science 60 (6), 1489-1510, 2014 | 32 | 2014 |
| The commercial contribution of clinical studies for pharmaceutical drugs A Sood, E Kappe, S Stremersch International Journal of Research in Marketing 31 (1), 65-77, 2014 | 21 | 2014 |
| Drug detailing and doctors’ prescription decisions: the role of information content in the face of competitive entry E Kappe, S Stremersch Marketing Science 35 (6), 915-933, 2016 | 18 | 2016 |
| Pharmaceutical lifecycle extension strategies E Kappe Innovation and Marketing in the Pharmaceutical Industry: Emerging Practices …, 2013 | 17 | 2013 |
| Constrained stochastic extended redundancy analysis WS DeSarbo, H Hwang, AS Blank, E Kappe Psychometrika 80 (2), 516-534, 2015 | 15 | 2015 |
| A random coefficients mixture hidden Markov model for marketing research E Kappe, AS Blank, WS DeSarbo International Journal of Research in Marketing 35 (3), 415-431, 2018 | 14 | 2018 |
| A smooth transition finite mixture model for accommodating unobserved heterogeneity E Kappe, WS DeSarbo, MC Medeiros Journal of Business & Economic Statistics 38 (3), 580-592, 2020 | 5 | 2020 |
| Predicting the consequences of marketing policy changes: A new data enrichment method with competitive reactions E Kappe, S Venkataraman, S Stremersch Journal of Marketing Research 54 (5), 720-736, 2017 | 5 | 2017 |
