| The impact of social media on recruitment: Are you LinkedIn? T Koch, C Gerber, JJ De Klerk SA Journal of Human Resource Management 16 (1), 1-14, 2018 | 260 | 2018 |
| Sponsorship recall and recognition: The case of the 2007 Cricket World Cup C Boshoff, C Gerber South African journal of business management 39 (2), 1-8, 2008 | 53 | 2008 |
| The familiar versus the unfamiliar: Familiarity bias amongst individual investors A De Vries, PD Erasmus, C Gerber Acta Commercii 17 (1), 1-10, 2017 | 49 | 2017 |
| Investigating the moderating effect of student engagement on academic performance C Gerber, N Mans-Kemp, A Schlechter Acta Academica 45 (4), 256-274, 2013 | 49 | 2013 |
| Brand recognition in television advertising: The influence of brand presence and brand introduction C Gerber, M Terblanche-Smit, T Crommelin Acta Commercii 14 (1), 1-8, 2014 | 44 | 2014 |
| The impact of perceived risk on on-line purchase behaviour C Gerber, S Ward, L Goedhals-Gerber Risk Governance and Control: Financial Markets and Institutions 4 (4), 99-106, 2014 | 39 | 2014 |
| Marketing research C Gerber-Nel New Africa Books, 2003 | 38 | 2003 |
| The influence of selected senses on consumer experience: A brandy case C Pentz, C Gerber Acta Commercii 13 (1), 1-7, 2013 | 36 | 2013 |
| Consumers' perceived risks associated with purchasing on a branded web site: The mediating effect of brand knowledge C Boshoff, C Schlechter, SJ Ward South African Journal of Business Management 42 (1), 45-54, 2011 | 27 | 2011 |
| A marketing perspectives on the impact of financial and non-financial measures on shareholder value NS Terblanche, C Gerber, P Erasmus, D Schmidt South African Journal of Economic and Management Sciences 16 (2), 216-230, 2013 | 16 | 2013 |
| Determination of the brand equity of the provincial, regional and national rugby teams of South Africa C Gerber-Nel Dissertation Abstracts International 68 (05), 2005 | 14 | 2005 |
| The (in) ability of consumers to perceive greenwashing and its influence on purchase intent and willingness to pay J Volschenk, C Gerber, BA Santos South African Journal of Economic and Management Sciences 25 (1), 1-9, 2022 | 13 | 2022 |
| Marketing Research. Claremont M Cant, C Gerber-Nel, D Nel, T Kotze New Africa Books Chandler, GN, & Hanks, S.(1998) An Examination of the …, 2005 | 12 | 2005 |
| The mediating effect of brand image and information search intentions on the perceived risks associated with online purchasing on a generically-branded website C Boshoff, C Schlechter, S Ward Management Dynamics: Journal of the Southern African Institute for …, 2009 | 9 | 2009 |
| Team performance and sport attendance of South African Super Rugby and Currie Cup rugby fans C Gerber, NS Terblanche South African Journal for Research in Sport, Physical Education and …, 2012 | 7 | 2012 |
| the Impact of Perceived Risk on on-Line Purchase Behaviour. Risk Governance and Control: Financial Markets & Institutions, 4 (4), 13–18 C Gerber, S Ward, L Goedhals-Gerber | 6 | 2016 |
| Brand confusion in South African rugby-Super 12 brands vs Currie-cup brands? C Gerber-Nel, JW Strydom South African Journal for Research in Sport, Physical Education and …, 2006 | 6 | 2006 |
| Determining the Importance of Coaching Methods in Workplace Health and Safety GR Son, R Albertyn, C Gerber Journal of Ergonomics 6 (2), 1-7, 2017 | 4 | 2017 |
| Business performance measurement: Does size matter H Mills, C Gerber, M Terblanche-Smit Risk Governance and Control Financial Market & Institution, 6 (3), 6-11, 2016 | 4 | 2016 |
| Brand strategy: the Stormers' case management and marketing C Gerber, M Cant African Journal for Physical Health Education, Recreation and Dance 16 (1 …, 2010 | 3 | 2010 |
