| Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: An empirical comparison A Scholl, L Manthey, R Helm, M Steiner European Journal of Operational Research 164 (3), 760-777, 2005 | 240 | 2005 |
| To invest, or not to invest, in brands? Drivers of brand relevance in B2B markets K Backhaus, M Steiner, K Lügger Industrial Marketing Management 40 (7), 1082-1092, 2011 | 138 | 2011 |
| To invest or not to invest in brands? Drivers of brand relevance in B2B markets K Backhaus, M Steiner, K Luegger Industrial Marketing Management 40 (7), 1082-1092, 2011 | 138 | 2011 |
| How Mobile In-Store Advertising Influences Purchase Intention: Value Drivers and Mediating Effects from a Consumer Perspective M Bues, M Steiner, M Stafflage, M Krafft Psychology & Marketing 34 (2), 157-174, 2017 | 123 | 2017 |
| Präferenzmessung: Methodengestützte Entwicklung zielgruppenspezifischer Produktinnovationen R Helm, M Steiner W. Kohlhammer Verlag, 2008 | 114 | 2008 |
| Vermarktung hybrider Leistungsbündel: Das ServPay-Konzept K Backhaus, J Becker, D Beverungen, M Frohs, R Knackstedt, O Müller, ... Springer-Verlag, 2010 | 67 | 2010 |
| Nachfragerorientierte Präferenzmessung: Bestimmung zielgruppenspezifischer Eigenschaftssets auf Basis von Kundenbedürfnissen M Steiner Springer-Verlag, 2007 | 63 | 2007 |
| Do Customized Service Packages Impede Value Capture in Industrial Markets? M Steiner, A Eggert, W Ulaga, K Backhaus Journal of the Academy of Marketing Science, 2014 | 61 | 2014 |
| Risk factors for the Swiss stock market M Ammann, M Steiner Swiss Journal of Economics and Statistics 144 (1), 1-35, 2008 | 56 | 2008 |
| Platform adoption in system markets: The roles of preference heterogeneity and consumer expectations M Steiner, N Wiegand, A Eggert, K Backhaus International Journal of Research in Marketing 33 (2), 276-296, 2016 | 45 | 2016 |
| Measuring customer preferences in new product development: comparing compositional and decompositional methods R Helm, A Scholl, L Manthey, M Steiner International Journal of Product Development 1 (1), 12-29, 2004 | 45 | 2004 |
| A User’s Guide to the Galaxy of Conjoint Analysis and Compositional Preference Measurement M Steiner, M Meissner Marketing ZfP – Journal of Research and Management 39 (2), 3-25, 2018 | 44 | 2018 |
| Modular aspects of kinesin force generation machinery WR Hesse, M Steiner, ML Wohlever, RD Kamm, W Hwang, MJ Lang Biophysical journal 104 (9), 1969-1978, 2013 | 43 | 2013 |
| Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data K Backhaus, J Becker, D Beverungen, M Frohs, O Müller, M Weddeling, ... Electronic Markets 20, 131-146, 2010 | 38 | 2010 |
| Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data K Backhaus, J Becker, M Beverungen, Daniel, Frohs, O Müller, ... Electronic Markets 20 (2), 131-146, 2010 | 38 | 2010 |
| A comparative empirical study on common methods for measuring preferences R Helm, M Steiner, A Scholl, L Manthey International Journal of Management and Decision Making 9 (3), 242-265, 2008 | 38 | 2008 |
| A comparative empirical study on common methods for measuring preferences R Helm, M Steiner, A Scholl, L Manthey International Journal of Management and Decision Making 9 (3), 242-265, 2008 | 38 | 2008 |
| Modelling the long-term consequences of a hypothetical dispersal of radioactivity in an urban area including remediation alternatives KM Thiessen, KG Andersson, B Batandjieva, JJ Cheng, WT Hwang, ... Journal of environmental radioactivity 100 (6), 445-455, 2009 | 35 | 2009 |
| How Consumers’ Willingness-to-Pay is measured in Practice: An Empirical Analysis of Common Approaches' Relevance M Steiner, J Hendus http://ssrn.com/abstract=2025618, 2012 | 30 | 2012 |
| How Consumers’ Willingness to Pay is Measured in Practice: An Empirical Analysis of Common Approaches' Relevance M Steiner, J Hendus http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2025618, 2012 | 30 | 2012 |
Jörg BeckerFull Professor of Information Systems, University of MünsterVerified email at ercis.uni-muenster.de
