Birgit Andrine Apenes Solem
Birgit Andrine Apenes Solem
Associate Professor, The University College of Southeast Norway
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Engagement valence duality and spillover effects in online brand communities
JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem
Journal of Service Theory and Practice 27 (4), 877-897, 2017
Influences of customer participation and customer brand engagement on brand loyalty
BA Apenes Solem
Journal of Consumer Marketing 33 (5), 332-342, 2016
The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media
BAA Solem, PE Pedersen
Journal of Marketing Management 32 (5-6), 445-468, 2016
The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes
BAA Solem, PE Pedersen
International Journal of Internet Marketing and Advertising 10 (4), 223-254, 2016
Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies
A Branstad, BA Solem
Journal of Business Research 116, 561-571, 2020
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities
JLW Bowden, ...
The Handbook of Communication Engagement, 2018
Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry
BAA Solem, M Kohtamäki, V Parida, T Brekke
Journal of Manufacturing Technology Management 33 (4), 717-740, 2022
Routledge handbook of the business of women's sport
N Lough, AN Geurin
Routledge, 2019
The consumer engagement/return on social media engagement interface: Development of a conceptual model
LD Hollebeek, BAA Solem
Contemporary issues in social media marketing, 132-148, 2017
Dynamic capabilities in the realisation of omnichannel retailing
BAA Solem, JI Fredriksen, Ø Sørebø
International Journal of Retail and Distribution Management, 2022
The process of customer brand engagement in interactive contexts : prerequisites, conceptual foundations, antecedents, and outcomes.
BAA Solem
Norwegian School of Economis, Department of Strategy and Management, 2016
Stakeholder management of temporary sport event organizations
E Kristiansen, BAA Solem, T Dille, B Houlihan
Event Management 25 (6), 619-639, 2021
Digitaliseringens påvirkning på varehandel: En litteraturstudie
PE Pedersen, BAA Solem, E Kristiansen
Universitetet i Sørøst-Norge, 2018
Eventledelse–innledende betraktninger
E Kristiansen, T Dille, BAA Solem
Eventledelse: En forskningsbasert antologi, 9-19, 2019
Creating Brand Experiences Through Activational Sponsorship Leverage
S Skard, BA Apenes Solem
Event Management, 2022
Overcoming barriers to transformation in manufacturing firms. A path-dependence perspective of digital servitization
T Brekke, S Lenka, M Kohtamäki, V Parida, BAA Solem
Review of Managerial Science, 1-28, 2023
Sport, sponsors, and sponsor fit: Media presentations of Norwegian women athletes in Olympic events
E Kristiansen, BAA Solem, M Lagerborg
Routledge Handbook of the Business of Women's Sport, 515-528, 2019
9. Business model innovation in the retail industry: a service system perspective
PE Pedersen, BA Solem, K Bentsen
Innovating for Trust, 131, 2017
Value creation in digital platform business models: value conceptualizations, value dimensions and value logics
R Reinsberg, BAA Solem, PE Pedersen
Research Handbook on Digital Strategy, 194, 2023
Dybdelæring, tverrfaglighet og samskaping–en prosessuell studie av samarbeid mellom IT-og tjenestedesignstudenter
MR Johannessen, BAA Solem, T Bøe
Norsk IKT-konferanse for forskning og utdanning, 2021
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