| Engagement valence duality and spillover effects in online brand communities JLH Bowden, J Conduit, LD Hollebeek, V Luoma-Aho, BA Solem Journal of Service Theory and Practice 27 (4), 877-897, 2017 | 256 | 2017 |
| Influences of customer participation and customer brand engagement on brand loyalty BA Apenes Solem Journal of Consumer Marketing 33 (5), 332-342, 2016 | 226 | 2016 |
| The effects of regulatory fit on customer brand engagement: an experimental study of service brand activities in social media BAA Solem, PE Pedersen Journal of Marketing Management 32 (5-6), 445-468, 2016 | 120 | 2016 |
| The role of customer brand engagement in social media: conceptualisation, measurement, antecedents and outcomes BAA Solem, PE Pedersen International Journal of Internet Marketing and Advertising 10 (4), 223-254, 2016 | 69 | 2016 |
| Emerging theories of consumer-driven market innovation, adoption, and diffusion: A selective review of consumer-oriented studies A Branstad, BA Solem Journal of Business Research 116, 561-571, 2020 | 61 | 2020 |
| The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities JLW Bowden, ... The Handbook of Communication Engagement, 2018 | 35 | 2018 |
| Untangling service design routines for digital servitization: empirical insights of smart PSS in maritime industry BAA Solem, M Kohtamäki, V Parida, T Brekke Journal of Manufacturing Technology Management 33 (4), 717-740, 2022 | 29 | 2022 |
| Routledge handbook of the business of women's sport N Lough, AN Geurin Routledge, 2019 | 26 | 2019 |
| The consumer engagement/return on social media engagement interface: Development of a conceptual model LD Hollebeek, BAA Solem Contemporary issues in social media marketing, 132-148, 2017 | 20 | 2017 |
| Dynamic capabilities in the realisation of omnichannel retailing BAA Solem, JI Fredriksen, Ø Sørebø International Journal of Retail and Distribution Management, 2022 | 15 | 2022 |
| The process of customer brand engagement in interactive contexts : prerequisites, conceptual foundations, antecedents, and outcomes. BAA Solem Norwegian School of Economis, Department of Strategy and Management, 2016 | 13 | 2016 |
| Stakeholder management of temporary sport event organizations E Kristiansen, BAA Solem, T Dille, B Houlihan Event Management 25 (6), 619-639, 2021 | 9 | 2021 |
| Digitaliseringens påvirkning på varehandel: En litteraturstudie PE Pedersen, BAA Solem, E Kristiansen Universitetet i Sørøst-Norge, 2018 | 7 | 2018 |
| Eventledelse–innledende betraktninger E Kristiansen, T Dille, BAA Solem Eventledelse: En forskningsbasert antologi, 9-19, 2019 | 4 | 2019 |
| Creating Brand Experiences Through Activational Sponsorship Leverage S Skard, BA Apenes Solem Event Management, 2022 | 3 | 2022 |
| Overcoming barriers to transformation in manufacturing firms. A path-dependence perspective of digital servitization T Brekke, S Lenka, M Kohtamäki, V Parida, BAA Solem Review of Managerial Science, 1-28, 2023 | 1 | 2023 |
| Sport, sponsors, and sponsor fit: Media presentations of Norwegian women athletes in Olympic events E Kristiansen, BAA Solem, M Lagerborg Routledge Handbook of the Business of Women's Sport, 515-528, 2019 | 1 | 2019 |
| 9. Business model innovation in the retail industry: a service system perspective PE Pedersen, BA Solem, K Bentsen Innovating for Trust, 131, 2017 | 1 | 2017 |
| Value creation in digital platform business models: value conceptualizations, value dimensions and value logics R Reinsberg, BAA Solem, PE Pedersen Research Handbook on Digital Strategy, 194, 2023 | | 2023 |
| Dybdelæring, tverrfaglighet og samskaping–en prosessuell studie av samarbeid mellom IT-og tjenestedesignstudenter MR Johannessen, BAA Solem, T Bøe Norsk IKT-konferanse for forskning og utdanning, 2021 | | 2021 |
