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Co-authors
- Z. john zhangthe Wharton schoolVerified email at wharton.upenn.edu
- Dave ReibsteinWhartonVerified email at wharton.upenn.edu
- Andres MusalemUniversity of ChileVerified email at dii.uchile.cl
- William RandMcLauchlan Distinguished Professor, North Carolina State UniversityVerified email at ncsu.edu
- Christophe Van den BulteProfessor of Marketing, The Wharton School of the University of PennsylvaniaVerified email at wharton.upenn.edu
- Anindya GhoseHeinz Riehl Chair Professor of Business, NYU SternVerified email at stern.nyu.edu
- Nicholas H. LurieVoya Financial Professor and Professor of Marketing, University of ConnecticutVerified email at uconn.edu
- Neeraj AroraWisconsin School of Business, University of Wisconsin-MadisonVerified email at bus.wisc.edu
- Scott A. NeslinProfessor of Marketing, Dartmouth CollegeVerified email at dartmouth.edu
- Raghuram IyengarProfessor, MarketingVerified email at wharton.upenn.edu
- Niladri SyamAssociate Professor of Marketing, University of MissouriVerified email at missouri.edu
- Bing JingAssociate Professor of Marketing, Cheung Kong Graduate School of BusinessVerified email at ckgsb.edu.cn
- S. SajeeshAssociate Professor of Marketing, University of Nebraska-LincolnVerified email at unl.edu
- V KumarGoodman School of Business, Brock University, MarketingVerified email at brocku.ca
- Jacquelyn S ThomasSouthern Methodist UniversityVerified email at smu.edu
- P.K. KannanProfessor of Marketing, University of MarylandVerified email at umd.edu
- Hyoryung NamWhitman School of Management, Syracuse UniversityVerified email at syr.edu
- Michael TrusovUniversity of MarylandVerified email at umd.edu
- Jagmohan RajuVerified email at wharton.upenn.edu
- Yuxin ChenNYU ShanghaiVerified email at nyu.edu