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Cheng He
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Year
The End of the Express Road for Hybrid Vehicles: Can Governments’ Green Product Incentives Backfire?
C He, OC Ozturk, C Gu, JM Silva-Risso
Marketing Science 40 (1), 80-100, 2021
252021
Evaluating the Effectiveness of Marketing Campaigns for Malls Using A Novel Interpretable Machine Learning Model
T Wang, C He, F Jin, YJ Hu
Information Systems Research, 2022
132022
Consumer tax credits for evs: Some quasi-experimental evidence on consumer demand, product substitution, and carbon emissions
C He, OC Ozturk, C Gu, PK Chintagunta
Management Science, 2023
82023
Surviving COVID-19: Recovery Curves of Mall Traffic in China
C He, T Wang, X Luo, Z Luo, J Guan, H Gao, K Zhu, Y Xu, Y Cheng, YJ Hu
Georgia Tech Scheller College of Business Research Paper, 2020
12020
Frontiers: Inequalities in Dealers’ Interest Rate Markups? A Gender-and Race-Based Analysis
OC Ozturk, C He, PK Chintagunta
Marketing Science 43 (1), 20-32, 2024
2024
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