Bruno Lussier
Cited by
Cited by
Managing the sales force through the unexpected exogenous COVID-19 crisis
NN Hartmann, B Lussier
Industrial Marketing Management 88, 101-111, 2020
How psychological resourcefulness increases salesperson's sales performance and the satisfaction of their customers: Exploring the mediating role of customer-oriented behaviors
B Lussier, NN Hartmann
Industrial Marketing Management 62, 160-170, 2017
The role of humor usage on creativity, trust and performance in business relationships: An analysis of the salesperson-customer dyad
B Lussier, Y Grégoire, MA Vachon
Industrial Marketing Management 65, 168-181, 2017
Cooperation in B2B relationships: Factors that influence customers' perceptions of salesperson cooperation
B Lussier, ZR Hall
Industrial Marketing Management 69, 209-220, 2018
Curbing the undesirable effects of emotional exhaustion on ethical behaviors and performance: A salesperson–manager dyadic approach
B Lussier, NN Hartmann, W Bolander
Journal of Business Ethics 169 (4), 747-766, 2021
Social anxiety and salesperson performance: The roles of mindful acceptance and perceived sales manager support
B Lussier, M Philp, NN Hartmann, H Wieland
Journal of Business Research 124, 112-125, 2021
Gestion du marketing
J Brunet, F Colbert, S Laporte, R Legoux, B Lussier, S Taboubi, JL Geha
Chenelière éducation, 2017
Concern with the Well-Being of Future Generations Makes Salespeople More Innovative-But Does It Make Them More Performant?
C Lacroix, B Lussier, JF Ouellet
Journal of Marketing Development and Competitiveness 8 (3), 49, 2014
Marketing management
J Brunet, F Colbert, S Laporte, R Legoux, B Lussier, S Taboubi
Chenelière éducation, 2018
An extended health belief model for COVID-19: understanding the media-based processes leading to social distancing and panic buying
MLR Hita, Y Grégoire, B Lussier, S Boissonneault, C Vandenberghe, ...
Journal of the Academy of Marketing Science, 1-21, 2022
Lone wolf tendency and ethical behaviors in sales: Examining the roles of perceived supervisor support and salesperson self-efficacy
B Lussier, NN Chaker, NN Hartmann, D Rangarajan
Industrial Marketing Management 104, 304-316, 2022
Les facteurs influençant l'efficacité du marketing relationnel: une approche dyadique
B Lussier
Grenoble, 2014
An exploration of sales activities from a service ecosystems perspective
NN Hartmann, H Wieland, B Lussier
A Research Agenda for Sales, 1-19, 2021
Vos vendeurs savent-ils gérer les objections de leurs clients? Attention: c’est une arme à double tranchant!
B Lussier, JF Ouellet, H Guizani
Gestion 39 (4), 156-163, 2014
Exploring the influence of supervisor and family work support on salespeople’s engagement and unethical behaviors
T Lyngdoh, E Chefor, B Lussier
Journal of Business & Industrial Marketing, 2022
Reducing Social Anxiety to Boost Sales Performance
B Lussier, M Philp, NN Hartmann, H Wieland
Keller Center Research Report 15 (3), 10-12, 2022
La consommation durable durant la transition à la parentalité: une application et extension de la théorie du comportement planifié
MM Lalonde, B Lussier
HEC Montréal, 2021
L’anxiété sociale et ses effets néfastes sur la performance
B Lussier, E Gril
Gestion 46 (3), 36-39, 2021
Vu d’ici–Pratiques de négociation et contexte culturel
JF Ouellet, B Lussier, E Gril
Gestion 46 (4), 33-35, 2021
Effects of Emotional Exhaustion on Ethical Behavior
B Lussier, NN Hartmann, W Bolander
Keller Center Research Report 14 (1), 10-14, 2021
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