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Pauline TESIO
Pauline TESIO
Maître de conférences, IUT Nice Côte d'Azur, Université Nice Côte d'Azur, GRM
Verified email at univ-cotedazur.fr
Title
Cited by
Cited by
Year
Les paradoxes identitaires des hipsters: quelles stratégies pour les marques?
P Tesio, A Kessous, V De Barnier
Décision Marketing, 71-86, 2020
22020
Points de contact physiques et virtuels et construction identitaire: Le cas de la mode vintage
A Kessous, P Tesio, V De Barnier, G Paché
Revue française de gestion, 11-28, 2019
12019
La marque perçue comme vintage: conceptualisation, mesure et antécédents d’achat
P Tesio
Aix-Marseille, 2020
2020
«Vintage Is Back»: Conceptualisation, Mise-En-Œuvre Et Validite Nomologique
P Tesio, A Kessous, P Valette-Florence, V de Barnier
36ème Congrès international de l’Association Française du Marketing, 2020
2020
Identity paradoxes of hipsters: What are the strategies for brands?
P Tesio, A Kessous, V de Barnier
Decisions Marketing 97 (1), 71-86, 2020
2020
Affective and cognitive representations of vintage consumption: A social identity perspective
P Tesio, A Kessous, P Valette-Florence, V de Barnier
HAL Post-Print, 2019
2019
Physical touchpoints to the design of identity process. The case of the vintage fashion
A Kessous, P Tesio, V de Barnier, G Paché
Revue Française de Gestion 45 (281), 11-28, 2019
2019
Physical and virtual points of sale and identity construction: The case of vintage fashion
A Kessous, P Tesio, V de Barnier, G Paché
Revue francaise de gestion 281 (4), 11-28, 2019
2019
From nostalgic consumption to consumer resistance: The vintage shopping experience as an expression of social identity
P Tesio, A Kessous, P Valette-Florence, V de Barnier
HAL Post-Print, 2018
2018
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