Sy Banerjee
Cited by
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Mobile advertising: does location-based advertising work?
S Banerjee, RR Dholakia
International Journal of Mobile Marketing 3 (2), 68-75, 2008
Wearable Devices and Healthcare: Data Sharing and Privacy
S Banerjee, TA Hemphill, P Longstreet
The Information Society, 2018
Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products
A Poddar, J Foreman, S Banerjee, PS Ellen
Journal of Business Research 65 (10), 1500-1506, 2012
Enhancing mobile coupon redemption in fast food campaigns
S Banerjee, S Yancey
Journal of Research in Interactive Marketing 4 (2), 97-110, 2010
Location‐based mobile advertisements and gender targeting
S Banerjee, RR Dholakia
Journal of Research in Interactive Marketing, 2012
Geosurveillance, Location Privacy and Personalization
S Banerjee
Journal of Public Policy and Marketing, 2019
Genetically modified organisms and the US retail food labeling controversy: Consumer perceptions, regulation, and public policy
TA Hemphill, S Banerjee
Business and Society Review 120 (3), 435-464, 2015
Situated or ubiquitous? A segmentation of mobile e–shoppers
S Banerjee, RR Dholakia
International Journal of Mobile Communications 11 (5), 530-557, 2013
How Does Location Based Marketing Affect Mobile Retail Revenues? The Complex Interplay of Delivery Tactic, Interface Mobility and User Privacy
S Banerjee, S Xu, SD Johnson
Journal of Business Research: Special Issue on Digital and Social Media …, 2020
False Advertising or Slander? Using Location Based Tweets to Assess Online-Rating-Reliability
A Poddar, S Banerjee, K Sridhar
Journal of Business Research, 2017
Travel and us: The impact of mode share on sentiment using Geosocial media data and GIS
G Rybarczyk, S Banerjee, M Starking-Szymanski, RR Shaker
Journal of Location Based Services, 2018
Assessing Prime-Time for Geotargeting With Mobile Big Data
S Banerjee, V Viswanathan, K Raman, H Ying
Journal of Marketing Analytics, 2013
Geomarketing and situated consumers: opportunities and challenges
S Banerjee
Proceedings of the 3rd ACM SIGSPATIAL International Workshop on Location …, 2019
Measuring intangible effects of m‐coupon campaigns on non‐redeemers
S Banerjee, A Poddar, S Yancey, D McDowell
Journal of Research in Interactive Marketing 5 (4), 258-275, 2011
Mind in eBay, Body in Macy’s: Dual Consciousness of Virtuo-Physical Consumers and Implications for Marketers
SS Banerjee, P Longstreet
Journal of Research in Interactive Marketing, 2016
Mandatory food labeling for GMOs
TA Hemphill, S Banerjee
Regulation 37, 7, 2014
Facebook and self-regulation: Efficacious proposals – Or ‘smoke-and-mirrors’?
T Hemphill, S Banerjee
Technology in Society, 2021
Consumer ubiquity or anytime anywhere consumption: Scale development and validation
S Banerjee
ProQuest, 2008
Run-of-the-Mill or Avant Garde? Identifying Restaurant Category Positioning and Tastemakers from Digital Geo-Location History
S Banerjee, A Poddar
Journal of Business Research: Special Issue on Digital and Social Media …, 2020
Are you a mobile shopper? Consumer ubiquity: a multi-dimensional predictor of anywhere, anytime consumption
S Banerjee, RR Dholakia
Proceedings of American Marketing Association Summer Educators Conference …, 2007
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